Seasons came and went, but no Air Dior Jordan. Since his appointment, Jones has teamed up with artists such as Hajime Sorayama and Raymond Pettibon, as well as cultural icons like Sean Stüssy and KAWS. When Kim Jones succeeded Van Assche in March 2018, he turned to the archives of the heritage brand, reinvigorating Dior Men classics and embracing art, streetwear and haute couture. The caption? “JUST DO DIOR.” Van Assche quickly deleted the photo, but it was too late: whispers on the internet about a potential collaboration abounded, and continued. In 2017, Kris Van Assche, then Dior Men’s creative director, posted an image of the Dior logo in the Nike font sitting atop a Swoosh. Years ago, before the Air Dior Jordan 1s hit everyone’s feed by way of Travis Scott, there were rumors.
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